Heritage Discourse in Digital Travel Video Diaries

Heritage Discourse in Digital Travel Video Diaries is devoted to the analysis of multimodal and participatory meaning-making in a 2.0 digital environment, focused on the Basilicata region, in Southern Italy. It specifically addresses a corpus of 18 video diaries uploaded on YouTube, over the years 2011-2013, by young and international web-artists. With an overall aim to offer methodological indications on how to analyse similar online multimodal instances, the volume examines visual-verbal inter-semiosis as performing innovative generic configurations in travel-tourist literature. It seeks to explore how multimodal genre hybridity in the travel diaries affects semiotic processes of heritage site image formation. Hence, it questions how text comments posted by YouTubers co-construct the meaning-making process, prompted by the video instances. Ultimately, it addresses how regional heritage (natural, cultural, human) is (re)conceptualized and (re)configured in such a polycentric and multidirectional communication situation, through digital technology.
€ 13,00
Pubblicazione
Aprile 2018
Pagine
145
Formato
cm 15,5 x 23
ISBN
9788864581804
Collana

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Generic integrity and innovation in tourism texts in English

Generic integrity and innovation in tourism texts in English

Underscoring the global reach and social pervasiveness of tourism dynamics, Generic Integrity and Innovation in Tourism Texts analyses con ...
€ 12,00

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