British and Indian University Websites
A corpus-based study of the ‘About’ page
Luisa Caiazzo
British and Indian University Websites explores how British and Indian universities construe their institutional identity on the Web. It focuses on the ‘About’ page, the website page which provides a brief overview of the characteristics and goals of the university. The book adopts a corpus-based approach to analyze the ‘same’ words from both the British and the Indian subcorpus. The results suggest that meanings unfold along different routes, depending not only on the local contexts in which they are embedded, but also on the way universities position themselves in relation to the macro sociological and economic contexts of globalization, knowledge based economy, and web space of communication.

Pubblicazione | novembre 2013 |
---|---|
Pagine | 186 |
Formato | cm 14,8 x 21 |
ISBN: | 9788864580951 |
Categoria: | Lingue e Letteratura straniera |
Collana: | Intersezioni/Intersections |
Nella stessa collana
Generic integrity and innovation in tourism texts in English
Underscoring the global reach and social pervasiveness of tourism dynamics, Generic Integrity and In...
Names and Naming in the Postcolonial English‑Speaking World
The collection of essays "Names and Naming in the Postcolonial English-Speaking World" exp...
Intersezionalità e genere
Intersezionalità e genere è un lavoro multidisciplinare e multilinguistico che intende...
SOCIAL NETWORKS
CATEGORIE
COLLANE
RESTA AGGIORNATO
Vuoi rimanere informato su tutte le novità di Tangram Edizioni Scientifiche?
Seguici