Luigi Piper is Senior Assistant Professor (RTDb) in Economics and Business Management at the University of Salento. Previously, he has taught Quantitative Methods for Marketing, Marketing Analytics, and Mathematics for Economics at various universities. Currently, he is a member of the Expert Evaluator Group (GEV) for sector 13b – Economics and Business Sciences, appointed by ANVUR for the Evaluation of the Quality of National University Research (VQR) 2020‑2024.